Recently a new mom was in the studio for her newborn session. She was sitting on the couch nursing her two-week old daughter, and her toddler was playing with toys in the corner while her husband hung out and helped hand her a few things from the diaper bag. We were in between setups and we had just finished the family portraits, and she looked around and said:
“Your studio is just so welcoming and cozy!
I feel so comfortable here. You’ve really thought of everything!”
In that moment I was so happy to receive that compliment, and I told her how much those kind words meant to me. You see, I had only moved into my new studio less than 3 months before her session. We had installed new floors, painted the walls, assembled furniture, hung artwork, and organized all of the things. I had worked my butt off to create a space that was calming, welcoming, and versatile while maximizing every inch of space.
It is really important to me that my studio is a space where new parents feel like they can relax. So much about those first few weeks (months, or even the first couple of years!) is a swirling sea of unknowns. But when they step into my studio I want them to feel like they can take a deep breath and let the space soothe them, allowing them to enjoy our session together and enjoy watching their baby at their first portrait session.
So, how do you replicate that in your studio?
What are the things you can keep in mind to create a space that is just as welcoming and cozy?
First, get into the mind of a mom. Whether you are a mom or you’re not a mom, surely you know other moms and you can ask them what would make their lives a little easier. This will vary for every stage of parents that you have in your studio, and newborn parents will need different things than first birthday parents, who will need different things from toddler parents and school-age parents. But start to think what would make them feel more relaxed and at ease when they come to your studio.
Let’s start with right when they walk in the door.
A designated place to hang their coat, leave the baby carrier, and drop their diaper bag and shoes.
A comfy couch to rest on, ideally in a spill-proof and wipeable fabric so they don’t have to worry about their little one making a mess on it.
I write their little one’s name on a chalkboard sign by the entrance, and it makes them smile knowing that I personalized it just for their baby! Right away they feel welcomed and special.
Then show them around and let them settle in. Thoughtful little touches make a BIG difference!
Show them where the snacks are. Speaking of snacks, if you don’t have snacks for families this is an easy place to start! I have a little three-tier cart filled with kid-friendly snacks like goldfish, raisins, and chocolate chip cookies. My studio is peanut-free and tree nut free, and I make sure all of our snacks are, too. I also have water bottles and juice boxes on the cart, and paper towels, baby wipes, and tissues, too.
Coffee & tea! I have a little Keurig machine in the studio with cute little mugs and coffee pods. I make sure to plug it in and warm up the water ahead of time, and I always make sure parents know they can help themselves to some coffee.
A bathroom. Show them where it is, and make sure it’s well-stocked before they arrive.
Do you have a place for them to get changed? What about hooks up high to hang long dresses so they don’t reach the floor? I’ve turned a corner into a changing nook by hanging curtains on a track from the ceiling, If you want to maximize your little studio space, this would be perfect for you! Be sure to put a full-length mirror in there, too, and open the curtains when it’s not in use to make the space appear bigger.
Is mom nursing? Have a Boppy pillow handy to offer her. Bottle feeding? Keeping a bottle warmer in the studio is a great idea! When she’s feeding the baby, try and read the vibe she’s giving off, and if it seems like she might want a little privacy then make an excuse to sneak out for a few minutes to give her some quiet moments with her little one. This is especially important for nursing moms, and some brand new first-time moms can be a little anxious about feeding the baby in public and getting everything in just the right position, and this might be her first time nursing the baby outside of the comfort of her home where she can be walking around without a shirt all day. Other moms don’t care whatsoever and are completely comfortable around anyone else in the room, it just varies from mom to mom! So just read the vibe and give her space if you think she might appreciate it.
Big brother or sister? You want to have ways to keep them entertained. I ask about their interests ahead of time and I try to keep toys in the play corner that will occupy them. I have board books, blocks, little horses in a stable, cars, trains, and some manipulative activities and puzzles to keep them busy. I bring in new toys from my son’s toy stash based on their interests. One little tip: avoid crayons or markers, especially if you don’t want to have to worry about their drawings accidentally ending up on the walls!
Display samples of all of the products you offer, showcasing different types of sessions and portraits. Let them see your newborns, cake smashes, outdoor family portraits, and more! This gives them inspiration for upcoming sessions, and they’ll know without even asking what types of portraits you offer!
Get them involved and let them select a few items for their session! Have your wraps, headbands, and little outfits displayed in a way that clients can look through them and choose a few favorites. This helps them be more invested in the session and more excited about creating personalized portraits!
Create an overall feeling of warmth and space.
Even if you have a small studio space, there are still ways you can create a welcoming atmosphere for your clients. I use a cohesive color palette throughout to make everything flow together seamlessly. Those colors fit my brand, so for me it’s all white, cream, muted gold/champagne, and natural unfinished wood. This helps the space feel airy, even though it’s in a basement with low ceilings.
Wipe everything down with a lightly-scented sanitizing wipe before the session, but make sure there is not an overpowering smell in the studio when they arrive. You want it to be clean and fresh, but not so much that it’s all they remember about their session. You don’t want them going home complaining about the photographer’s studio that stinks like too much lemon lysol. ;o)
Create space. Try not to have anything crowded around the seating area/couch so that families have space for their bags, toys, clothes, and room to move around. You don’t want them to feel like they are tripping over everything when they stand up to get a snack.
Turn on all the lights when you can so that it’s not dark, and make sure to keep the temperature comfortable! Keep a space heater in there, and also fans or AC for the warmer months.
Did you notice that I haven’t said a thing about props? Having a studio isn’t all about having, storing, and displaying your prop collection. A studio is a space where you can welcome your clients. It is a space they come to for their portrait session, and while yes, props are important, they are not the ONLY thing to think about when you are setting up your studio.
You want to be the photographer who keeps the client’s comfort and needs in mind first.
Make sure you are welcoming them into your studio, helping them feel comfortable, and doing everything possible to give them an extraordinary experience. Then those will be the clients who can’t stop raving about how wonderful you are, who are eager to come back for another session, and who tell all their friends about you.
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